Contributor Profile
Contributor

Kevin Arthur

Firstborn, Executive Vice President


Links: Work

Kevin oversees all new business development at Firstborn, a 30 person interactive design and technology studio that will be celebrating its 10th anniversary this year. He began his career at Firstborn in 2000 as a producer and in 2001 was elevated to his current position, where his responsibilities include steering the company's strategic vision, existing client relationships, business affairs, resource allocation and marketing.

At Firstborn, Kevin has forged relationships and successfully collaborated with many leading agencies, including Goodby Silverstein, Saatchi & Saatchi, JWT, Lowe Worldwide, McCann World group, Publicis, TBWA, Rodgers Townsend, TM Interactive, Carmichael Lynch, Fallon, Arnell Group, BBH and Crispin Porter. Firstborn also has worked directly for clients such as Victoria's Secret, Reebok, Malibu Rum, People Magazine, Target, Borders, NBC Universal, Fila, Qualcomm and the Museum of Modern Art.

Working closely with Firstborn's owner and President, Michael Ferdman, Kevin was instrumental in tripling the company's revenues since 2001 and growing the number of the firm's employees from a 10 person shop to its current level as well as establishing the company's Los Angeles office in 2005.

Prior to joining Firstborn, Kevin worked at Silvercup Studios, one of New York's largest film and television production facilities and home to HBO's Sopranos. There, he managed the company's technical infrastructure as well as the Studios' marketing efforts. He also served as Associate Literary Manager at the Williamstown Theater Festival, one of the nation's most prestigious regional theater companies.

Kevin has recently authored a series of articles on business development that have appeared on the FWA: Favorite Website Awards site. In his spare time, he and his wife are avid equestrians.