Contributor Profile
Contributor

Ilise Benun

Marketing Mentor, Co-Founder


Links: Work

Ilise Benun is an author, consultant, speaker and co-founder of Marketing Mentor.

She started her Hoboken, NJ-based consulting firm in 1988 and has been self-employed for all but 3 years of her working life. She has a B.A. in Spanish from Tufts University.

Her work has been featured in national publications such as HOW Magazine, Inc. Magazine, Nation’s Business, Self, Essence, Crains New York Business, Dynamic Graphics, IQ (a Cisco Systems magazine) and Working Woman, The New York Times, Toronto Globe and Mail, The Denver Post and more.

Through her Marketing Mentor program, founded in 2004 with Peleg Top, Benun works closely with the creatively self employed to teach them the "marketing mindset," which includes how to get out of your own way, how to make connections with prospects, how to fit self-promotion into your day-to-day life and how to avoid Feast or Famine.

Benun publishes a bi-weekly email newsletter called "Quick Tips from Marketing Mentor," which is read by 8000+ small business owners and has been excerpted in many other email newsletters, including Bob Bly's Direct Response Letter and Michael Masterson’s Early to Rise.

Books
She is the author of 5 books: “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” (Career Press 2006), "Public Relations for Dummies (2nd Edition)" (Wiley, 2006), “The Art of Self Promotion” (2007) "Self-Promotion Online" and "Designing Web Sites:// for Every Audience" (HOW Design Books), and co-author of “Public Relations for Dummies, 2nd Edition” (Wiley, 2006).

Articles
Benun's articles about marketing (with links to her 3 web sites) are posted on sites all over the Internet, including: Early to Rise, Slate.com, ClickZ.com, Jim Blasingame's SmallBusinessAdvocate.com, StrategicBusinessNetwork.com, Smallbiztechtalk.com, Marketingsherpa.com, RecognizedExpert.com, Marcommwise.com, BusinessBooksandMore.com, Freelancewriting.com, Creativebusiness.com, Creativelatitude.com, as well as sites for trade organizations such as Usability Professionals' Association (upassoc.org), Design Management Institute (dmi.org), Advertising Photographers of America (apanational.org), American Design Awards, Howdesign.com and many more.

Presentations and Workshops
Benun has conducted workshops and given presentations for national and international trade organizations, including American Marketing Association (several local chapters), International Association of Business Leaders, American Consultants League, Business Marketing Association, the National Association of Women Business Owners (several local chapters), the Family Business Council, American Writers and Artists Institute, AIGA (several local chapters), Graphic Artists Guild (several local chapters), NJ Creatives, Registered Graphic Designers of Ontario, NY Designs - a program of LaGuardia Community College/CUNY, the NYU Entrepreneurship Summit, Editorial Freelancers Association, WorldWIT (Women in Technology), the Usability Professionals Association (several local chapters), the HOW Design Conference, NY Public Library, the 92nd St. Y and many ad clubs around the country.

Organizations
Benun is also a board member of the Usability Professionals' Association (NY Chapter) and Women in Cable and Telecommunications (NY Chapter).