Having designed, developed and now producing successful online interactive projects for over 10 years now, Craig Elimeliah represents a new breed of web professionals who is helping to mainstream the interactive realm. Working with top agencies and high profile brands, Craig has a keen ability to help clients understand how to develop and integrate traditional advertising onto the web and to establish new standards for the future of online advertising.

Craig started his career in Jerusalem while on a spiritual journey. Craig entered the industry as a designer then art director for a NYC agency during the dot com days. The tragic demise of the first wave of the web convinced Craig that a rehabilitation period was needed to help re-establish the promises and glory of online world. Craig set up and ran a small interactive agency that specialized in "digitizing" traditional business practices.

"I wanted clients to pay us so that we could prove to them that the web wasn't really a bust and that all of the promises were attainable" and that is exactly what Craig did. Having designed and developed many successful online applications for industries like insurance, finance, management, eLearning, eCommerce, music and fashion, Craig sharpened his abilities to help clients make the transition from the traditional to the modern and take businesses into the new era of the web.

After selling his last company Fashionware he moved on to become a producer for Firstborn and focused his energies on the advertising world. Craig is both a visionary and technology producer who truly believes in the power of the web. "The web is about inspiration, like the world around us we must be inspired by what we see online, never before has a creative platform this powerful been so widely available to the public, it is truly a mosaic of our modern culture".

Craig has written many articles for The FWA, AIGA and other industry publications. At Firstborn Craig produces award winning projects for clients such as Microsoft, Intel, Fila, AXE, HP and many other world class brands.