How do we make lasting connections at conferences and networking events? Elise Benun breaks down some of the do's and don'ts that will make your next networking event a huge success for you.
Developing a creative brief can be an arduous task to say the least. Consultant Emily Cohen provides a thorough outline of the key ingredients to a creative brief, why it is important to use one, and how you can make it visually appealing to your clients.
Blogger and designer Eric Karjaluoto takes a look at the reality of client relations and how his studio, smashLAB, has chosen to deal with the good and the bad.
What the client wants and what the client needs usually are not the same thing. Kevin Arthur shares his thoughts on why the Discovery phase of a project is so important to make sure that you, as the designer, completely understand the client's brand and their true needs.
Studio owner and marketing maven, Wendy Maynard, points out the reasons you should define your niche and gives you several ways to figure out exactly what it is for you.
Are you making just enough money each month to break even? Constantly wondering why you generate a lot of money but don't see any of it? Errol points out the reasons and the formulas behind why designers need to shift their thinking from focusing on Gross Revenue to Net Profit.
One of the most difficult things as a manager is having to deal with confrontation. Business consultant Pam Bryan, shares with us how we can make the confrontation dialog as easy as eating a bag of peanuts!
