"I've got someone who could use your help. She heads up a non-profit group that needs to promote itself better. I told her you'd get in touch."

My colleague handed me her contact information.

I e-mailed.

No reply.

I followed up with a phone call. And I still haven't heard back. Not a peep. And this is someone who needs - and asked for - my help.

An isolated case? Hardly…

Last month, I submitted a proposal to a prospect to revamp his website. He was very excited about the project - but every time I try to reach him to get a "yes" or a "no," all I get is silence. He too "should" have responded - but he hasn't.

When this happens, it's annoying - but that doesn't necessarily mean you're being ignored. These days, it seems to be the way more and more very busy people are simply saying "Not right now."

So what do you do about it? Do you leave the ball in their court and just sit around waiting for them to hit it back? Of course not.

It takes an average of seven (some even say 10) sales calls to close a deal. So if you always give up after the first couple of tries, you'll never sell your service to anyone. It's your responsibility to remind your prospects (sometimes again and again) that they are interested in your proposal. It's your responsibility to be persistent until they're ready to continue the conversation.

That said, here are five tried-and-true techniques that I - and people I know - use to speed up the process:

  1. Ask for a simple "yes" or "no." Author and physician Evan Lipkis got silence from a reporter from Lady's Home Journal after submitting an article idea. So he wrote a simple e-mail message that said, "Just give me a yes or no!" He got a 40-minute interview and a story in the magazine.
  2. Put "Second Request" in the e-mail subject line. When faced with silence, Howard Stone, co-author of “Too Young to Retire” sends the same e-mail message a week later with "Second Request" in the subject line.
  3. Give them a deadline to respond. Some people only take action when a deadline is looming. So ask your prospects to respond by a certain date, even if that date is arbitrary.
  4. Express concern. On a second or third try, express concern by saying "I hope you are all right." This works especially well with people you know personally. It brings the interaction to a human level, reminds them that there's a real person trying to reach them, and usually provokes a response.
  5. Put them on auto-drip. Whether or not you have a deal pending, you should have an automated marketing tool in place to help keep your name in all your prospects' minds. The three best ways to remind them of the service that you provide are with a monthly (or even quarterly) e-mail newsletter, a print newsletter, or a direct-mail postcard.

I know what you're thinking. You don't want to be a pest. So where is that line between pestiness and persistence?

There is no definite answer. It will be different for every prospect. But it will help you stay on the right side of the line by asking them questions like, "When should I contact you next?" and "Do you mind if I stay in touch every month or so?"

And remember this: When they're ready to go ahead with your proposal, they will be grateful that you didn't give up. In fact, the next time you call, they just might say, "I'm so glad to hear from you. I've been meaning to call."



Ilise Benun is a national speaker, the author of several books on marketing and self promotion, as well as the co-founder of Marketing Mentor, a one-on-one coaching program for small business owners.
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Comments

LaurenMarie
November 13, 2007 - 12:39pm

It's great to get some solid advice on this issue. I've dealt with many clients who are this way and always wondered why they are not responding. I think your idea of just being too busy is spot on and I appreciate some good action steps to take to keep the process going forward. Thanks!

Atlanta Realtor
February 9, 2008 - 10:31pm

I think you are correct as well. Also expecting objections and knowing how to handle them ahead of time really helps. We proactice this as real estate agents. Great article.

Lithonia real estate
February 16, 2008 - 2:34pm

Handling objections is probably the most exciting part of sales. This gives you the opportunity to present your case again and convince the prospect within 30 secs that your product is the best out there. They are listing to their radio station WIIIFM.

Insurance Clients
March 8, 2008 - 6:02am

Thats really good tips to get new clients.Thanks

seo services toronto
May 3, 2008 - 6:20pm

I have always felt a bit pushy when following up the second or third time after I don't hear from a potential client. When my emails go ignored for a few days I feel I should just leave the whole project to someone else to deal with, but that just means I leave money on the table for somebody else.

Web Designer
May 5, 2008 - 3:24pm

Hi, thanks for your advice. I generally don't like having to remind my clients of my services. But you are right, not following up on client proposals is too high a price to pay.

Mollie
May 12, 2008 - 12:37pm

AUTO DRIP: i love it. i'm a long-time fan of the random "great charity concert this weekend" or marketing tidbit to get things moving. sometimes people really do just forget, and it's usually pretty effective. great article!

williamsburg va real estate
July 8, 2008 - 4:36am

Until a client tells me not to call or take them off my email distribution list I feel I have a fighting chance.

Nick from SPIN-VR
July 9, 2008 - 7:48pm

Really good advice there.

Its a fine balance between being pushy and being a good salesperson. I always find that following up on a potential client can help close deals, and if it doesnt then at least you are remembered

Web designer
July 27, 2008 - 4:57am

RE:Hi, thanks for your advice. I generally don't like having to remind my clients of my services. But you are right, not following up on client proposals is too high a price to pay.
------------------------------------------------------
I also agree to your opinion!!!

Suchmaschinenoptimierung
July 27, 2008 - 4:58am

Nice article, and also a really nice blog, carry on your great work!

Webdesign
July 27, 2008 - 5:04am

Thanks a lot nice written article!

whistler accommodations
August 10, 2008 - 4:29pm

I usually follow up with a phone call, it's always better to establish a personal contact.

Oyun Download
August 13, 2008 - 2:53am

Hi, thanks for your advice. I generally don't like having to remind my clients of my services. But you are right, not following up on client proposals is too high a price to pay.

Seo Teknikleri
August 13, 2008 - 2:56am

It's great to get some solid advice on this issue.

Sensiclear Review
August 17, 2008 - 12:51am

Great advice, clients don't always act according to plan so it's important to remind them you're still alive. A lot of businesses are so quiet these days you wonder if they even have customer service.

microsoft office training
September 7, 2008 - 10:23pm

Money is money and it's better in my pocket, it's business and we can't be playing like a charity.

Mac games
September 13, 2008 - 7:34am

Very interesting writeup thank you.

Honda Civic Parts
September 21, 2008 - 9:22am

Amazing stuff.. Thanks a ton for sharing this.!

Herbalife
September 22, 2008 - 1:52pm

I think people feel disturb because of the many proposals that they get everyday. Only if a prospect is really interested in the product you offer he will answer. My opinion.

Suchmaschinenoptimierung
September 22, 2008 - 1:53pm

If it could be true :)

Yoga
September 22, 2008 - 1:55pm

I guess you mean business that offer services, don´t you?

Jimmy
September 27, 2008 - 4:48am

Thanks a lot nice written article!

Befreiphone Reloaded
September 27, 2008 - 4:34pm

I guess you mean business that offer services, don´t you?

Damenmode
September 30, 2008 - 3:44am

@ Beifreiphone Reloaded: it looks like spam what you are doing.

Aloe Vera
September 30, 2008 - 3:45am

Why not?

Anonymous
October 8, 2008 - 8:14am

Thanks a lot nice written article!

Anonymous
October 8, 2008 - 8:14am

I think people feel disturb because of the many proposals that they get everyday. Only if a prospect is really interested in the product you offer he will answer. My opinion.

Zara Clothing
October 8, 2008 - 1:58pm

Great stuff.. Just what I was on the lookout for!

The Atlanta Real Estate Guide
October 14, 2008 - 10:10pm

Its always amazing how many people who are trying to sell homes, even in this market simply don't return phone calls at all. I usually make a couple of attempts and then move on to the next one. Good approach!

LR Kosmetik
October 17, 2008 - 3:42pm

Good answers. keep it going.

Wellness
October 17, 2008 - 7:40pm

Fantastic Article good to read.
Greets Wellness

Wireless Dog Fence
October 18, 2008 - 2:02am

Thanks for your great tips, from my experience when somebody did not answer your reply, it doesn't mean they don like it, it just they need sometimes to think about it, put a deadline would be the best idea for me.

Electric Breast Pump
October 20, 2008 - 12:55am

Amazing tips there buddy.. Thanks a lot for sharing this out. Much appreciated!

Electric Fishing Reels For Sale
October 20, 2008 - 10:51am

These are some great tips.

"So where is that line between pestiness and persistence?"

That is the suxty four thousand dollar question is it not? To answer that you have to be able to read people pretty decently. Once you are able to get a feel for people like that you are as good as gold. You should be able to close deals at much higher ratios.

geothermal heat pump
October 20, 2008 - 11:25am

Well, probably I like the short question in the form of email:"give me a yes or no", but not all people feel the same...Some are more seeking and some less..

Serviced Offices Melbourne
October 22, 2008 - 7:11am

Great stuff.. Just what I was looking for.!

mike
October 23, 2008 - 5:10pm

I think this is very simple, bill enough upfront to pay for your cost prior to the project starting. london escorts

Oyun indir
October 30, 2008 - 6:24am

Thanks a lot nice written article!

Atlanta Real Estate
November 2, 2008 - 2:02pm

If you've made a proposal and you can't get a response, you have to be persistent; however, there comes a time that you need to decide is this a company that you want to enter into a relationship with? If they do not have the common courtesy to respond to your proposal, what would they be like later?

Play Super Mario
November 6, 2008 - 1:45pm

Thanks for such a nice articles!

Aquatic Auction
November 6, 2008 - 1:48pm

Great work. Thanks!

Play Pokemon Online
November 6, 2008 - 1:54pm

Thanks for sharing!

Baseball Bats For sale
November 6, 2008 - 3:32pm

There is always a diplomatic way to get to "yes". it is just a matter of finding the route that is suited for that client. And finding it before the client gets frustrated. i have learnd to have a lot of jobs in the pipe line. That way you can just walk away. Cheap Baseball Bats

Marietta
November 8, 2008 - 12:34pm

It's unfortunate, but some people just don't have the common courtesy to return a call!

Haustüren
November 12, 2008 - 11:54am

Maybe because the firt phonecall wasn´t positiv enough to convice him/her!

warhammer online
November 15, 2008 - 1:17am

I have always felt a bit pushy when following up the second or third time after I don't hear from a potential client.

Auto classifieds
November 17, 2008 - 1:13am

You can not just leave the client, e-mailing with a good subject (refrasing it) might interest him more. If you send 10 reminders, eventually he would respond in either negative or positive attitude..

Detektei
November 19, 2008 - 9:14am

We do not call propective customers but only warm contacts who set an inquiry.

Mac @ Motorcycle Fairings
November 21, 2008 - 9:27am

It is always helpful to have a plan B, so the client does't have the impression that you are limited in ideas.

Site ekle
November 21, 2008 - 6:03pm

I usually make a couple of attempts and then move on to the next one.

Program download forum
November 21, 2008 - 6:24pm

So what do you do about it? Do you leave the ball in their court and just sit around waiting for them to hit it back? Of course not.

Çizgi film download
November 21, 2008 - 6:34pm

And remember this: When they're ready to go ahead with your proposal, they will be grateful that you didn't give up. In fact, the next time you call, they just might say, "I'm so glad to hear from you. I've been meaning to call."

Seo Teknikleri
November 21, 2008 - 7:14pm

If they do not have the common courtesy to respond to your proposal, what would they be like later

vBulletin
November 26, 2008 - 6:40pm

It is always helpful to have a plan B, so the client does't have the impression that you are limited in ideas.

Seo Yarışması
December 3, 2008 - 4:31am

Nice article, and also a really nice blog, carry on your great work!

mirc
December 4, 2008 - 8:47am

thanks alot.

Chat
December 4, 2008 - 8:48am

Great work thank you.

Lack Dessous
December 6, 2008 - 11:45am

Thanks a lot mr.

Holz
December 7, 2008 - 5:15pm

Until a client tells me not to call or take them off my email distribution list I feel I have a fighting chance.
Greets Holz

Wellness Bayerischer Wald
December 7, 2008 - 5:17pm

You can not just leave the client, e-mailing with a good subject (refrasing it) might interest him more. If you send 10 reminders, eventually he would respond in either negative or positive attitude. Greets Wellness Bayerischer Wald

"zrmbilisim katkıları ile 2009 seo yarışması"
December 7, 2008 - 11:35pm

being pushy and being a good salesperson. I always find that following up on a potential client can help close deals, and if it doesnt then at least you are remembered

"Lida Dai Dai Hua Jiao Nang Seo Yarışması"
December 7, 2008 - 11:37pm

I've dealt with many clients who are this way and always wondered why they are not responding. I think your idea of just being too busy is spot on and I appreciate some good action steps to take to keep the process going forward.

laptop batteries
December 9, 2008 - 3:23am

Once you are able to get a feel for people like that you are as good as gold. You should be able to close deals at much higher ratios.

Atlanta Real Estate Agent
December 9, 2008 - 2:11pm

This is a common problem in real estate. Sometimes clients need a push and others have simply moved on. I do not think it's too much to ask for a simple response. If they do not want my services just say so, I'm a big girl and can take it. For myself nothing is more frustrating than not knowing what happened. In the end never solicit them to a point where it would be awkward if you crossed paths. Sometimes you just have to let go...

Teknoloji
December 10, 2008 - 8:28am

it's always better to establish a personal contact.

Kontaktlinsen
December 15, 2008 - 5:16pm

Sometimes you can try everything you want it won´t work, because you couldn´t convince the customer by the first time! The first impression always counts!

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