"I've got someone who could use your help. She heads up a non-profit group that needs to promote itself better. I told her you'd get in touch."
My colleague handed me her contact information.
I e-mailed.
No reply.
I followed up with a phone call. And I still haven't heard back. Not a peep. And this is someone who needs - and asked for - my help.
An isolated case? Hardly…
Last month, I submitted a proposal to a prospect to revamp his website. He was very excited about the project - but every time I try to reach him to get a "yes" or a "no," all I get is silence. He too "should" have responded - but he hasn't.
When this happens, it's annoying - but that doesn't necessarily mean you're being ignored. These days, it seems to be the way more and more very busy people are simply saying "Not right now."
So what do you do about it? Do you leave the ball in their court and just sit around waiting for them to hit it back? Of course not.
It takes an average of seven (some even say 10) sales calls to close a deal. So if you always give up after the first couple of tries, you'll never sell your service to anyone. It's your responsibility to remind your prospects (sometimes again and again) that they are interested in your proposal. It's your responsibility to be persistent until they're ready to continue the conversation.
That said, here are five tried-and-true techniques that I - and people I know - use to speed up the process:
I know what you're thinking. You don't want to be a pest. So where is that line between pestiness and persistence?
There is no definite answer. It will be different for every prospect. But it will help you stay on the right side of the line by asking them questions like, "When should I contact you next?" and "Do you mind if I stay in touch every month or so?"
And remember this: When they're ready to go ahead with your proposal, they will be grateful that you didn't give up. In fact, the next time you call, they just might say, "I'm so glad to hear from you. I've been meaning to call."
| Ilise Benun is a national speaker, the author of several books on marketing and self promotion, as well as the co-founder of Marketing Mentor, a one-on-one coaching program for small business owners. View Full Bio |
November 13, 2007 - 12:39pm
It's great to get some solid advice on this issue. I've dealt with many clients who are this way and always wondered why they are not responding. I think your idea of just being too busy is spot on and I appreciate some good action steps to take to keep the process going forward. Thanks!
February 9, 2008 - 10:31pm
I think you are correct as well. Also expecting objections and knowing how to handle them ahead of time really helps. We proactice this as real estate agents. Great article.
February 16, 2008 - 2:34pm
Handling objections is probably the most exciting part of sales. This gives you the opportunity to present your case again and convince the prospect within 30 secs that your product is the best out there. They are listing to their radio station WIIIFM.
March 8, 2008 - 6:02am
Thats really good tips to get new clients.Thanks
May 3, 2008 - 6:20pm
I have always felt a bit pushy when following up the second or third time after I don't hear from a potential client. When my emails go ignored for a few days I feel I should just leave the whole project to someone else to deal with, but that just means I leave money on the table for somebody else.
May 5, 2008 - 3:24pm
Hi, thanks for your advice. I generally don't like having to remind my clients of my services. But you are right, not following up on client proposals is too high a price to pay.
May 12, 2008 - 12:37pm
AUTO DRIP: i love it. i'm a long-time fan of the random "great charity concert this weekend" or marketing tidbit to get things moving. sometimes people really do just forget, and it's usually pretty effective. great article!
July 8, 2008 - 4:36am
Until a client tells me not to call or take them off my email distribution list I feel I have a fighting chance.
July 9, 2008 - 7:48pm
Really good advice there.
Its a fine balance between being pushy and being a good salesperson. I always find that following up on a potential client can help close deals, and if it doesnt then at least you are remembered
July 27, 2008 - 4:57am
RE:Hi, thanks for your advice. I generally don't like having to remind my clients of my services. But you are right, not following up on client proposals is too high a price to pay.
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I also agree to your opinion!!!
July 27, 2008 - 4:58am
Nice article, and also a really nice blog, carry on your great work!
July 27, 2008 - 5:04am
Thanks a lot nice written article!
August 10, 2008 - 4:29pm
I usually follow up with a phone call, it's always better to establish a personal contact.
August 13, 2008 - 2:53am
Hi, thanks for your advice. I generally don't like having to remind my clients of my services. But you are right, not following up on client proposals is too high a price to pay.
August 13, 2008 - 2:56am
It's great to get some solid advice on this issue.
August 17, 2008 - 12:51am
Great advice, clients don't always act according to plan so it's important to remind them you're still alive. A lot of businesses are so quiet these days you wonder if they even have customer service.
September 7, 2008 - 10:23pm
Money is money and it's better in my pocket, it's business and we can't be playing like a charity.
September 13, 2008 - 7:34am
Very interesting writeup thank you.
September 21, 2008 - 9:22am
Amazing stuff.. Thanks a ton for sharing this.!
September 22, 2008 - 1:52pm
I think people feel disturb because of the many proposals that they get everyday. Only if a prospect is really interested in the product you offer he will answer. My opinion.
September 22, 2008 - 1:53pm
If it could be true :)
September 22, 2008 - 1:55pm
I guess you mean business that offer services, don´t you?
September 27, 2008 - 4:48am
Thanks a lot nice written article!
September 27, 2008 - 4:34pm
I guess you mean business that offer services, don´t you?
September 30, 2008 - 3:44am
@ Beifreiphone Reloaded: it looks like spam what you are doing.
September 30, 2008 - 3:45am
Why not?
October 8, 2008 - 8:14am
Thanks a lot nice written article!
October 8, 2008 - 8:14am
I think people feel disturb because of the many proposals that they get everyday. Only if a prospect is really interested in the product you offer he will answer. My opinion.
October 8, 2008 - 1:58pm
Great stuff.. Just what I was on the lookout for!
October 14, 2008 - 10:10pm
Its always amazing how many people who are trying to sell homes, even in this market simply don't return phone calls at all. I usually make a couple of attempts and then move on to the next one. Good approach!
October 17, 2008 - 3:42pm
Good answers. keep it going.
October 17, 2008 - 7:40pm
Fantastic Article good to read.
Greets Wellness
October 18, 2008 - 2:02am
Thanks for your great tips, from my experience when somebody did not answer your reply, it doesn't mean they don like it, it just they need sometimes to think about it, put a deadline would be the best idea for me.
October 20, 2008 - 12:55am
Amazing tips there buddy.. Thanks a lot for sharing this out. Much appreciated!
October 20, 2008 - 10:51am
These are some great tips.
"So where is that line between pestiness and persistence?"
That is the suxty four thousand dollar question is it not? To answer that you have to be able to read people pretty decently. Once you are able to get a feel for people like that you are as good as gold. You should be able to close deals at much higher ratios.
October 20, 2008 - 11:25am
Well, probably I like the short question in the form of email:"give me a yes or no", but not all people feel the same...Some are more seeking and some less..
October 22, 2008 - 7:11am
Great stuff.. Just what I was looking for.!
October 23, 2008 - 5:10pm
I think this is very simple, bill enough upfront to pay for your cost prior to the project starting. london escorts
October 30, 2008 - 6:24am
Thanks a lot nice written article!
November 2, 2008 - 2:02pm
If you've made a proposal and you can't get a response, you have to be persistent; however, there comes a time that you need to decide is this a company that you want to enter into a relationship with? If they do not have the common courtesy to respond to your proposal, what would they be like later?
November 6, 2008 - 1:45pm
Thanks for such a nice articles!
November 6, 2008 - 1:48pm
Great work. Thanks!
November 6, 2008 - 1:54pm
Thanks for sharing!
November 6, 2008 - 3:32pm
There is always a diplomatic way to get to "yes". it is just a matter of finding the route that is suited for that client. And finding it before the client gets frustrated. i have learnd to have a lot of jobs in the pipe line. That way you can just walk away. Cheap Baseball Bats
November 8, 2008 - 12:34pm
It's unfortunate, but some people just don't have the common courtesy to return a call!
November 12, 2008 - 11:54am
Maybe because the firt phonecall wasn´t positiv enough to convice him/her!
November 15, 2008 - 1:17am
I have always felt a bit pushy when following up the second or third time after I don't hear from a potential client.
November 17, 2008 - 1:13am
You can not just leave the client, e-mailing with a good subject (refrasing it) might interest him more. If you send 10 reminders, eventually he would respond in either negative or positive attitude..
November 19, 2008 - 9:14am
We do not call propective customers but only warm contacts who set an inquiry.
November 21, 2008 - 9:27am
It is always helpful to have a plan B, so the client does't have the impression that you are limited in ideas.
November 21, 2008 - 6:03pm
I usually make a couple of attempts and then move on to the next one.
November 21, 2008 - 6:24pm
So what do you do about it? Do you leave the ball in their court and just sit around waiting for them to hit it back? Of course not.
November 21, 2008 - 6:34pm
And remember this: When they're ready to go ahead with your proposal, they will be grateful that you didn't give up. In fact, the next time you call, they just might say, "I'm so glad to hear from you. I've been meaning to call."
November 21, 2008 - 7:14pm
If they do not have the common courtesy to respond to your proposal, what would they be like later
November 26, 2008 - 6:40pm
It is always helpful to have a plan B, so the client does't have the impression that you are limited in ideas.
December 3, 2008 - 4:31am
Nice article, and also a really nice blog, carry on your great work!
December 4, 2008 - 8:47am
thanks alot.
December 4, 2008 - 8:48am
Great work thank you.
December 6, 2008 - 11:45am
Thanks a lot mr.
December 7, 2008 - 5:15pm
Until a client tells me not to call or take them off my email distribution list I feel I have a fighting chance.
Greets Holz
December 7, 2008 - 5:17pm
You can not just leave the client, e-mailing with a good subject (refrasing it) might interest him more. If you send 10 reminders, eventually he would respond in either negative or positive attitude. Greets Wellness Bayerischer Wald
December 7, 2008 - 11:35pm
being pushy and being a good salesperson. I always find that following up on a potential client can help close deals, and if it doesnt then at least you are remembered
December 7, 2008 - 11:37pm
I've dealt with many clients who are this way and always wondered why they are not responding. I think your idea of just being too busy is spot on and I appreciate some good action steps to take to keep the process going forward.
December 9, 2008 - 3:23am
Once you are able to get a feel for people like that you are as good as gold. You should be able to close deals at much higher ratios.
December 9, 2008 - 2:11pm
This is a common problem in real estate. Sometimes clients need a push and others have simply moved on. I do not think it's too much to ask for a simple response. If they do not want my services just say so, I'm a big girl and can take it. For myself nothing is more frustrating than not knowing what happened. In the end never solicit them to a point where it would be awkward if you crossed paths. Sometimes you just have to let go...
December 10, 2008 - 8:28am
it's always better to establish a personal contact.
December 15, 2008 - 5:16pm
Sometimes you can try everything you want it won´t work, because you couldn´t convince the customer by the first time! The first impression always counts!
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